Blog

Notes on AI visibility

How AI answers decide which brands buyers discover - and how to measure your place in them.

• October 25, 2026 · 7 min read

  What is generative engine optimization (GEO)?

  Buyers can now ask ChatGPT, Claude and Gemini what to buy instead of searching. GEO is the practice of measuring and improving how those AI answers talk about your brand.

• October 25, 2026 · 6 min read

  How to track your brand in ChatGPT, Claude and Gemini

  A practical workflow for measuring how AI assistants talk about your brand: pick the right buyer questions, scan across providers, and read mention rate, citation share and share of voice.

• October 25, 2026 · 5 min read

  When buyers stop searching and start asking

  When buying research moves from ten blue links to a single synthesized answer, the rules of discovery change. Here is what that shift could mean for how brands get discovered - and why citations are the new backlinks.